Navigation should follow a logical flow through the site, with proper categorisations and menu items. Text size can also be a factor, which can affect how it should read on mobile and desktop. Page text should be readable, with colours of both the font and background legible. It is your web designer’s duty to create great User Experience (UX) optimised pages and navigation – which also supports the SEO foundations of the site. Here are some key considerations when building a website that search engines will love:Īs Google’s algorithm continues to get smarter, we know that it increasingly prioritises pages which search good user experiences on site. Unfortunately, many companies try and retroactively perform SEO – rather than building SEO into the foundations of your web design. Search Engine Optimisation, or SEO, is the practice of optimising the technical and user-facing elements of a website to make it rank higher in Google’s search results panel. Every site must have key technical elements in place to enable them to flourish in search – otherwise, even the most beautifully designed efforts will fall short.īuilding a website is about putting your users’ needs first, whether you need a place to sell your wares or a brochure site to showcase your services, you’ll need to make sure from the outset that you know what your customers are searching for and that they find you first. This entry was posted in SEO on Jby Daniel Page.Web Design & SEO: How They Work Together The best web design projects incorporate SEO from the very beginning. Last updated by Daniel Page at June 6, 2022. Want more resources on SEO operations? Check out our resources page! The best practices here are a good starting point in that regard, but they aren’t everything-the rest is up to you. SEO is about more than keywords and content. Every segment should flow naturally into every other segment, and no page on your site should be more than three jumps away from the homepage. Your website must be as streamlined as possible, with a sensible hierarchy and an easy path into and out of every single page. Graphics that could be charitably described as an eyesore. Links and categories that go in circles are as difficult to follow for humans as it is for search engines. Nested menus within nested menus, the end result is a confusing, frustrating mess. We’ve all encountered sites that were difficult to navigate. Consider enabling Accelerated Mobile Pages. 
If you’re using a tool like WordPress, use a responsive theme.Avoid heavy use of rich media like video.
SEO WEBDESIGN CODE
If you must use JavaScript, ensure the code is as light and efficient as possible.Guidance from Google reflects this as well, recommending load times of under half a second.Īnd like mobile-friendliness, speed is also a ranking factor, meaning you’ll want to do the following at the minimum to keep your site loading fast: More than half of people will abandon a website that takes more than three seconds to load, and the majority of people won’t wait longer than six. Test your site with Google’s Mobile-Friendly Test Tool.Connect everything to social media where relevant.Keep the user experience consistent across pages.Design your layout to be readable on smaller screens.As for what this involves, you’ll want to do the following: At this point, the simple reality is that if your website is not optimized to perform well on smartphones and tablets, you are alienating the majority of your audience.Īnd when you factor in that mobile-friendliness has been a ranking factor for some years now, you’ll very likely see yourself drop down the rankings of the search engine results page, as well. By 2030, that number is likely to be significantly higher. Make Sure it’s Mobile-Friendlyīy 2025, 72.6% of all Internet users will access the web exclusively on their smartphones. They’re going to leave and likely end up navigating straight to one of your competitors. People aren’t going to stick around to see your compelling content. User experience is every bit as crucial to creating an effective site.īecause if your site doesn’t perform properly-if it’s not fast, intuitive, and easy to navigate-then none of the other stuff matters. It’s about more than meta descriptions and site content. A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics.
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